WBC Blog

Have you ever thought about starting your own childcare business?

 The San Diego & Imperial Women’s Business Center (WBC) is coordinating with Southwestern College to offer a free, non-credit certificate course starting the evening of June 14. There’s still room to sign up before the registration deadline of June 8. Also, the WBC can help you register for this intensive, short-term series of classes — as well as provide you with no-cost business advising, resources, and instruction to start your business in 2021!

 We’ll Walk You Through It

 The curriculum, which you can view here, covers fully planning for a family childcare business, organizing and complying with the many details, understanding and fostering early childhood behavior, safety, enjoyment, financial resources, and much more.

 Step one is to sign up with us. Click the green button that says “Sign Up” at the top of this webpage on our website. Step two, you’ll enroll at Southwestern College – details are on the same webpage – and you can reach out to WBC Director Katty Ibarra at This email address is being protected from spambots. You need JavaScript enabled to view it. for assistance with registration.

 We know you can achieve your dream. And we’re here to help.

 Explore the Possibility

 Don’t wait. Earn your Southwestern College Childcare Certificate at no cost to you!

 You can also book an appointment with an International Rescue Committee (IRC) Small Business Development Center (SBDC) or WBC advisor now to work on setting up your business.

 Childcare business owner Teresa Topete enrolled in a similar program offered previously and shared her story:

 “In search of these new care opportunities for my son, I began my child development studies. In those classes, I learned for the first time about a group of businesswomen in San Diego, the Women's Business Center.”

 She added how her WBC business advisor assisted her with the state license and guided her through all the processes and requirements to apply. Chicano Federation, our strategic partner, also assisted her with start-up costs and made a pre-inspection of the home to prepare and correct possible issues to assure when the license inspection review took place at the location, she would be approved.

 “In the middle of this global health crisis, without the immediate financial resources to start my business,” she said, “the WBC supported me with various resources for the start-up and obtain the license.”

 Plus, to the first 25 students receiving the certificate for the June program being offered, we’ll provide a first-aid kit!

 (Our teams also offer multi-language services.)

 Take the first step now!

 Professor and Cybernetika president Lynn Hijar Hoffman teaches this principal that “cybersecurity is everyone’s job” in her free one-hour workshop “Cybersecurity Awareness” for small business owners and offered through your San Diego & Imperial Women’s Business Center.

 The reason this course is provided as part of the WBC’s upcoming events for any entrepreneur is because without taking the steps for proper data protection, your business system could fail. Hoffman is also a successful business owner, who’s gone through the terrifying experience of a cyberattack.

 “That’s when I started realizing the importance of cybersecurity,” she says. “My career shifted into that 100%.”

 

The Instructor

 Hoffman is also adjunct faculty and a course developer for the Master of Science in Cyber Security Engineering program for the Shiley-Marcos School of Engineering at the University of San Diego. She’s additionally adjunct faculty in the College of Professional Studies, Department of Engineering and Computing at National University. Cybernetika is a San Diego-based, woman-owned small business, and its president is dedicated to helping you assess and protect the value of your vulnerable assets, from your personal activities to your business ones.

 Attending this informative webinar, which also gives you a chance to ask questions and connects you with Hoffman — who is more than willing to assist you as much as possible — will empower you to check off cybersecurity awareness for your business. Hoffman will engagingly and candidly walk you through the steps and tips, give insight, as well as provide you with any materials necessary so you have a straightforward guide to success.

 When Hoffman was hacked, she says she felt confused and scared because she didn’t know what to do or how it would negatively affect her business.

 “One hour of commitment will give you peace-of-mind you’re doing everything right to secure your business, your data, your customers, and yourself,” she says. “One hour of your time will prevent many hours, days, and weeks of headaches trying to recuperate from a cyberattack.”

 Hoffman’s presentation covers exactly what information security is as well as how securing information involves a tailored approach, from pinpointing cyber threats and human factors to learning fundamentals and choosing mitigation efforts.

 

A Deeper Glimpse into the Webinar

“Take what you need that applies to your business,” she says, “to your needs, to your business mission, and decide what works best for you.”

 She added during one of her workshops how we could go off the grid with zero online shopping and news access, try to avoid traffic and security cameras — but we must find a way to live safely and reasonably.

 The educator and entrepreneur encourages small business owners throughout San Diego County and the Imperial Valley to be ready for any type of attack now so it doesn’t become too late, and that it’s purely about risk reduction: “The impact will be lessened.”

 She says to not feel overwhelmed; you don’t need to apply everything. Hoffman adds some explanation with this adage, how you don’t have to run faster than the bear to get away, just faster than the guy next to you. You can be stronger than many.

 Sign up for the next class and learn where your threats are coming from exactly, know the signs if you’ve been hacked and how to respond, bust myths, figure out what’s valuable, and protect your employees and customers as well as yourself. You’ll also gain best practices for WiFi usage, information back-up, users, firewalls, updating and encrypting, what to do about surges, safe deletion, as well as policies and procedures so you can safeguard smartly. Join us next time!

 

We use it or hear about it almost every day.

 E-commerce.

 Due to the COVID-19 pandemic, it’s a touted solution to pivot your business and adapt. But that doesn’t make it easier to dive in or thrive. We get it. We understand.

 Successful e-commerce is what we’re here to help make manageable for you, and our favorite recommendation is our Secure E-Commerce workshop provided as part of the San Diego & Imperial Women’s Business Center’s upcoming events for any small business owner. Entrepreneurs with all different levels of technology, e-commerce, and cybersecurity experience will benefit from this one-hour class.

 

The Engaging Instructor

 The president of Cybernetika, LLC — Lynn Hijar Hoffman — teaches the interactive webinar. Hoffman is also adjunct faculty and a course developer for the Master of Science in Cyber Security Engineering program for the Shiley-Marcos School of Engineering at the University of San Diego. She’s additionally adjunct faculty in the College of Professional Studies, Department of Engineering and Computing at National University. Cybernetika is a San Diego-based, woman-owned small business, and its leader is dedicated to helping you protect your e-commerce activities.

 “It may seem overwhelming,” she says. “There seems to be many things to learn and take care of to be successful and safe; however, with the help of the WBC, SBDC (Small Business Development Center), and organizations like Cibernetika, it can be done, done right — and once you make the decision to break into the e-commerce business right, you’ll realize it wasn’t that hard after all.”

 

An Entertaining E-Commerce Webinar is Possible After All

 In her interesting presentation, Hoffman will cover how to plan for an e-commerce business as well as how digital shopping, especially now, is a growing trend that will continue to grow.

 She’ll guide you through the ways to create a specific, smart plan including different store methods as well as their pros and cons, payment methods and systems, social media engagement, websites and questions to ask providers including domain and hosting companies, costs, employees, packaging, compliance, rules and regulations, and many more details that become much more bite-sized when you have an expert and advocate on hand like Hoffman.

 You’ll also gain helpful descriptions for confusing topics as well as cover invaluable cybersecurity issues, from threats and protections to recommendations and insurance.

 “Cybersecurity is about risk reduction,” she says in the course, “not elimination. Unfortunately, risk will never be zero.”

 But when you sign up to join the next class, you’re taking a great step toward making your e-commerce business a shining example.

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