Meet Our Team of Experienced Professionals

The skilled staff of the San Diego & Imperial Women’s Business Center are dedicated to empowering woman-owned small businesses. Our team of experienced professionals covers a wide breadth of entrepreneurship and industry expertise. Each member also brings unique qualities to best connect with women entrepreneurs and support these small business owners.

Admin

Katty Ibarra – Director

Katty Ibarra - Director

Katty Ibarra is the Director of the San Diego & Imperial Women’s Business Center, hosted by Southwestern College. Katty is a bilingual small business owner excited to empower female entrepreneurs by leading the WBC, creating programs, providing business advising, and training to secure women’s economic justice and entrepreneurial opportunities. Katty holds a Bachelor of Arts in Graphic Design from the Universidad del Valle de Mexico and a Master’s of Science in Marketing from National University, with extensive branding, marketing, and social media experience. Katty owns a binational marketing firm and has more than 15 years of experience in small business and marketing strategies.

Spanish and English

Marketing, Email Marketing

She/her/ella

Karen Cerrato – Receptionist

Karen Cerrato - receptionist at the San Diego and Imperial Women's Business Center

Karen Cerrato is a full-time student at Southwestern College, where she is working towards a degree in Computer Science, while working part-time as a student worker for the San Diego & Imperial Women’s Business Center. Being a mother and student herself, Karen has a deep understanding of the different roles that women entrepreneurs play. With her prior experience in bankruptcy, mortgage post-closing, call center, and customer service, she brings a wealth of knowledge to her current role as a receptionist. Karen is dedicated to providing excellent assistance to the center’s clients, director, and advisors.

English and Spanish

Customer Service and Administrative Support

She/her/ella

Anne Razzelle Guevarra – Marketing Assistant

Anne Razzelle Guevarra - Marketing Assistant at the San Diego and Imperial Women's Business Center

Anne Razzelle Guevarra is a full-time student at Southwestern College majoring in Business Administration. She has worked with the Women’s Business Center in the Office of Business Advancement Department since early 2022. Allowing her to fine tune her graphic design skills, master marketing tools for small businesses and help in promoting business-related events.  Balancing her studies, work, and family responsibilities, Anne draws inspiration from her parents’ experience of running a store in the Philippines, which fueled her passion for entrepreneurship. With this drive, Anne aims to start her own business and empower other aspiring entrepreneurs to do the same.

English and Filipino

Marketing, Social Media, Graphic Design, and Administrative Support

She/her/ella

Advisors

Esther Carrillo – Advisor

Esther Carrillo - Advisor

Esther Carrillo is a Small Business Advisor for the San Diego & Imperial Women’s Business Center. She has over 25 years of experience assisting small business clients in the San Diego market.

English and Spanish

New Business Start-up, Strategy, Access to Capital, Credit, Business Planning and Projections

Sandra Fernandez Lara Naylor – Advisor

Sandra Fernandez Lara Naylor - Advisor

Sandra is one of the first business advisors of the Women’s Business Center in San Diego. She has been helping small business owners start and grow their businesses for over 10 years, a passion she developed in her native country of Mexico.

Being an immigrant herself, has helped Sandra be more understanding and empathetic towards her clients who have come to this country seeking to achieve their dreams. Sandra works with her clients and their businesses in a holistic way, so they can integrate their values into their businesses and stay committed for the long haul.

As a business advisor, Sandra helps clients in various areas of entrepreneurship including required permits and licenses, business plans, access to capital, and how to resolve internal conflicts. Additionally Sandra has designed and launched an innovative childcare business accelerator program in collaboration with the Women’s Business Center and Southwestern College.

Spanish and English

Small Business Start-up, Childcare

She/her/ella

Stephanie Garcia – Advisor

Stephanie Garcia - Advisor

Stephanie Garcia has 10 years of marketing, sales, business development, strategy, and new business start-up experience combined. Since the pandemic, she’s assisted numerous women entrepreneurs in launching their businesses and or provided strategic advice. In 2019, she started her own boutique consulting business focusing on small to mid-size businesses, both profit and nonprofit. And she’s the partner/co-owner of G-West Express LLC, a trucking company operating nationwide.

She was born and raised in Los Angeles, where she attended the University of Southern California and studied Business Administration. Upon graduating from undergrad she moved to beautiful San Diego where she still resides with her infant daughter and significant other.

English and Spanish

Marketing, Business Development, Sales, Strategy, New Business Start-up

She/her/ella

Jeníca Ganem – Advisor

Jeníca Ganem - Advisor

Jeníca is an accomplished marketing professional with experience in creative problem solving and a keen attention to detail. With an extensive record of designing and executing strategies which ensure brand clarity and visibility, Jeníca is effective at engaging customers and optimizing their business processes. From the psychology of branding to the fine detail of supporting graphics – from the design of simple systems to the creation of comprehensive social media campaigns – she lends her careful attention to creating a coherent relationship between business and owner, maximizing the potential for success.

Over the past 20 years, Jeníca has worked with small businesses and entrepreneurs to assist them in establishing and broadening their reach and success. Her work has been featured at Capital Hill, in the Federal Department of Education; in school districts across California; and the University of California, Los Angeles.

English and Spanish

Marketing, Graphic Design, Web Design, Social Media, Business Development, Strategy, CEO Mindset

She/her/ella

Cally Ingebritson – Advisor

Cally Ingebritson - Advisor

Cally is an experienced Business Advisor, who has been with the Women’s Business Center since 2018. Driven by the passion to see small business owners succeed, she takes pride in providing the best support possible. As a Business Advisor, Cally helps new business owners file the necessary paperwork to launch new businesses as well as leads workshops and business accelerators. Originally from Minnesota, Cally lived in Mexico, Colombia, and Spain before moving to San Diego and is a proud member of the LGBTQ+ community. Outside her role at the Women’s Business Center, Cally has her own small business as a financial coach.

English and Spanish

Small Business Start-up, Credit Repair, Small Business Taxes, Bookkeeping, Google My Business, Mindset Coaching

She/her/ella

Leslie Young – Advisor

Leslie Young - Advisor at the San Diego and Imperial Women's Business Center

As an experienced Business Professional and Entrepreneur, Leslie Young is passionate about helping small-medium businesses succeed by providing resources and knowledge captured through her professional journey.  Leslie holds a Master of Science in Management and Leadership from Pepperdine University, Malibu, CA. Over the last decade, Leslie has worked in various leadership roles in for-profit and non-profit organizations. Dedicated to serving, Leslie also teaches at UC San Diego Extension, serving the Chican-X community to learn practical business fundamentals. She also serves as a Project Manager and Faculty for Pepperdine Universities Consulting Certificate Program. Furthermore, Leslie is also Co-Owner of a business consulting firm focusing on training workshops and business strategy guidance.

English and Spanish

Business Strategy, Business plans, Start-ups, People Development, Marketing, Influence, and Emotional Intelligence & Mindset

She/her/ella

Helping You Start or Grow Your Business

Our mission is to help women entrepreneurs start or grow their business. We offer one-on-one business counseling, as wells as online training in both English and Spanish. Our team of business advisors are looking forward to working with you.

One on one business counseling at th
US Small Business Administration

Funded in part through a cooperative agreement with the U.S. Small Business Administration

Association of Women's Business Centers
Southwestern College
California's Women's Business Centers
California Office of the Small Business Advocate

Funded in part through a Grant with the California Office of the Small Business Advocate

Wells Fargo
US Bank
California Commission on the Status of Women and Girls
SBA Award Badge

Let’s Get Started

Are you looking to start or grow your women-owned small business?