Success Stories

Searching for inspiration or signs of success? Look at these success stories from our clients of the San Diego & Imperial Women’s Business Center. Women-owned small businesses across industries in the region work with us for complimentary assistance in making their entrepreneurial dreams come true as well as to improve their communities and the economy.

Joyride Bookshop

Susie Horn & Katie Turner, Joyride Bookshop, a success story of the San Diego and Imperial Women's Business Center

Joyride, a mobile children’s bookshop in San Diego, aims to provide a space for all children to discover the wonder, humanity, and capacity of books created and curated just for them. We believe in the inherent possibility of a story, and we believe in community partnerships. We want to be a resource for equal representation, independent publishers, and books in translation – and we value the stories of complex characters and ideas from underrepresented, international, and unique authors or illustrators.

“Pre-opening, we got lots of support from WBC’s Cally in terms of the correct sequencing of steps we needed to take. Then, around the time of our soft open in December of 2021, we received education around SEO for our website, as well as assistance with establishing various social media profiles (Instagram, Facebook, Linkedin) – and helping us flesh out our our Google My Business profile. Don’t hesitate! We felt incredibly comfortable asking any and all questions we had, and gained so much knowledge. Cally, Stephanie, and Esther were all very encouraging and we came away from each meeting feeling really empowered.” – Susie Horn & Katie Turner

Soaps by a Chemist

Charlotte Reininger, Soaps by a Chemist, a success story of the San Diego and Imperial Women's Business Center

This is a small hand-made soap business run only by Charlotte; occasionally she gets help from her toddler. She grew up in Valencia, CA. Science and math have always been her favorite subjects. Her company goal is to create hand-crafted products with luxury ingredients which you can understand when reading the ingredients label. She does her best in making soaps that you will hopefully love.

“Your service to my business has been invaluable this past year. My sales have more than tripled this year ($70k+) compared to last ($20k). Biggest change in my business has been the growth, the organization, the planning, the focusing, and just streamline-ability. It has helped me know when to say no, be okay with selling out, and to find ways to sell something that isn’t selling otherwise. Social media has grown from 515 to 982 followers on Facebook, 1,104 to 2,382 on Instagram, 466 to 1,017 for email list (with kicking out over 100 as well).” – Charlotte Reininger

La Original Casa Del Taco

La Original Casa Del Taco, a success story of the San Diego and Imperial Women's Business Center

This is a family-owned business that has served San Diego County for decades. They offer authentic Mexican cuisine at breakfast lunch, and dinner; a pleasant environment; and catering services. The pandemic impacted the business because of city mandates and ongoing virus concerns. Some of the issues they faced are: 50% reduction in gross annual revenue, reduced staff, a limited marketing budget, and ensuring the location is routinely cleaned to meet guidelines.

The family shares how they benefited tremendously from the ongoing support of the Women’s Business Center, which assisted them in navigating federal, state, and city programs offered by the SBA. They now have access to capital, have been able to maintain staff and payroll, and they also recently bought a table refrigerator, increased marketing, and are operating efficiently.

“We couldn’t really have done anything without her.” – Hector Carillo, Jr., says of their WBC advisor, Esther, regarding the pandemic

Madre Churros & Cacao

Madre Churros & Cacao, a success story of the San Diego and Imperial Women's Business Center

Madre Churros & Cacao sell quality cacao bars, nibs, and cacao powder. We have paired it with deliciously hot vegan churro bites. Since launching I’ve sold churros at Ocean Beach Farmers Market, Old Town Día de los Muertos, North Park Thursday Market, and La Pulga Flea Market.

“Before working with Cally I felt a bit uneasy with my choice of becoming a small business owner. I was also unsure if I had all of my permits in order.  Since then, I have gained more confidence and feel as I am consistently moving forward in my business. Cally has helps me stay organized and holds me accountable. My favorite part with working with Cally has been the guidance and support. I feel as though I not only gained a lifelong mentor but a friend as well.” – Janeé Gutierrez

Sabor a Baja

Sabor a Baja, a success story of the San Diego and Imperial Women's Business Center

Sabor a Baja is an S-Corporation dedicated to the elaboration of authentic Mexican salsas with six different products, all made with authentic ingredients you can find in the United States.

Sabor a Baja is a San Diego-based company that believes in locally grown ingredients and small batch production.

“I always knew I wanted to start my salsa business, but just thinking about it or looking up general information online was overwhelming. One day I ran into the WBC website and I signed up for the free consulting program. I got the call-back and had an appointment scheduled with Sandra Fernandez right away. After that everything went smoothly. WBC consultants will guide you step by step in your project development. Monthly appointments will give you space and time needed to work on your goals for that period with flexibility. From licensing to finance, you will get the best resources to build a steady baseline for your business. I’m very thankful I signed up on their website, a few months after I became the proud owner of a Mexican salsa corporation with legal presence nationwide.” – Abril Echavarria, CEO

Amore Kitchen

Amore Kitchen, a success story of the San Diego and Imperial Women's Business Center

Amore Kitchen offers unique culinary experiences that specialize in teaching and entertaining through food to all ages. It is my passion and purpose to educate my clients on how to plan and prepare delicious food. I offer everything from dinner parties to classes, to boutique catered events. With my background as a school teacher for many years, I find teaching kids and adults to cook so gratifying! My goal is to create a learning environment that is fun-filled, friendly, and inviting. I believe that cooking as a family is fundamental, so I teach basic cooking skills and habits for children and parents to use in today’s hectic society. I believe in bringing families back to the dinner table.

“Ever since starting my business, I have turned to the WBC for guidance. They supported me and my goal to form and grow my business from the start when I had no clue how to begin. The WBC guided me with care in a way that encouraged me to continue even when I was doubtful or scared. I am so thankful for their services, their employees, and the programs they have to offer.” – Angela Felice

Maritza Isabel

Maritza Isabel, a success story of the San Diego and Imperial Women's Business Center

El negocio de Maritza Isabel es conectar con las personas amantes del arte para que adquieran obra original con frescura naturalidad y sea parte de su vida, a ella le encanta ver y sostener una conversación con sus clientes, comentándoles cómo fue hecha la obra que les interesa.

“Agradezco enormemente a WBC por conducirme a este camino de los negocios y guiarme en cada cita con mi gran asesora Sandra Fernández, escuchándome y ofreciendome confianza en mi sueño que hoy es una realidad… WBC se ha convertido en un apoyo incondicional.” – Maritza Isabel

Instagram: @MaritzaIsabel__

Total Financial Inc.

Adriana Hernandez of Total Financial Inc., a brokerage business and a success story of the San Diego and Imperial Women's Business Center

Adriana Hernandez, professional with 15 years of experience in the field of finances, will assist the community by providing product solutions to protect the present, plan, and secure the future.

“I am forever thankful to Women Business Center (WBC) for their amazing support with workshops, classes to accelerate business, and events which expanded my vision – resetting my mindset and finding new friends with ambitious goals, and by encouraging each other to believe that success and greatness could be possible.” – Adriana Hernandez, CEO

Helping You Start or Grow Your Business

Our mission is to help women entrepreneurs start or grow their business. We offer one-on-one business counseling, as well as online training in both English and Spanish. Our team of business advisors are looking forward to working with you.

One on one business counseling at th
US Small Business Administration

Funded in part through a cooperative agreement with the U.S. Small Business Administration

Association of Women's Business Centers
Southwestern College
California's Women's Business Centers
California Office of the Small Business Advocate

Funded in part through a Grant with the California Office of the Small Business Advocate

Wells Fargo
US Bank
California Commission on the Status of Women and Girls
SBA Award Badge

Let’s Get Started

Are you looking to start or grow your women-owned small business?